Branding Questionnaire - Steffan Design Portfolio

1. What is the name of your company?

2. What is the nature of your service or product?

3. What is unique about your company versus your competitors?

4. What is your unique story or history behind your business, business name or logo?

5. What is the primary quality that your company possesses that will yield success?

6. What are the proof points that substantiate your value claim?

7. What factors in your business environment do you need to overcome to succeed?

8. What is the precise business objective that you would like your marketing program to achieve?

9. What is your company's internal culture or atmosphere?

All Serious

Comfortable

Fast-paced

Cheerful, casual, companion-like

Team oriented

Individuals (revolves around the owner)

Other

10. If your company were an individual person, how would you describe it?

Energetic

Outgoing

Friendly

Attentive

Casual

Formal

Businesslike

Serious

Relaxed

Funny

Laid Back

Progressive

Calm

Autoritative

Controlling

Masterful

Resourceful

Inventive

Proactive

Problem-solving

Trustworthy

Solid

Cutting edge

Other

11. If your company were a place, where would it be?

12. If your company were a vehicle, what would it be?

13. If your company were a bumper sticker, what would it say?

14. Your company's brand personality (0 Personable & friendly -- 5 corporate & professional)

15. Your company's brand personality (1 spontaneous & high energy -- 5 careful thinking & planning)

16. Your company's brand personality (1 modern & high tech -- 5 casual & traditional)

17. Your company's brand personality spectrum D (1 cutting edge -- 5 established)

18. Your company's brand personality (1 fun -- 5 serious)

19. Your company's brand personality (1 accessible to all -- 5 upscale)

20.Who are your primary consumers? (1 men -- 5 women)

21. What age group are your primary clients or consumers

22. What level of education are your primary clients or consumers?

No College

Some College

College

Graduate School

23. How would you like consumers and prospects to perceive your brand, and where will it be presented/used?

24. What are your preferred brand colors?

Red

Orange

Yellow

Green

Blue

Purple

Brown

Black

White

Other

25. Do you have any examples of brands/logos/websites to consider?

Upload Inspiration

Choose File

26. Do you currently have a logo?

No

Yes, I will send a copy

27. How long has your business existed

Startup

3-10

11-20

21-30

30+

28. Do you have a website?