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Branding Questionnaire
jsteffan
2021-05-12T20:47:40+00:00
Branding Questionnaire
1. What is the name of your company?
As it should appear in your logo.*
2. What is the nature of your service or product?
Describe product, product line(s) or type of service(s) you provide
3. What is unique about your company versus your competitors?
Please list some of your competitors if you have any
4. What is your unique story or history behind your business, business name or logo?
5. What is the primary quality that your company possesses that will yield success?
That is, what is your distinct competitive advantage?
6. What are the proof points that substantiate your value claim?
What's in your product(s) or company that make the difference?
7. What factors in your business environment do you need to overcome to succeed?
Competitors? Tight budget? Lack of perceived need for service? More advantage technologies?
8. What is the precise business objective that you would like your marketing program to achieve?
9. What is your company's internal culture or atmosphere?
All Serious
Comfortable
Fast-paced
Cheerful, casual, companion-like
Team orientated
Individuals (revolves around the owner)
Other
10. If your company were an individual person, how would you describe it?
Select all those that apply and write in any others you'd like.
Energetic
Outgoing
Friendly
Attentive
Casual
Formal
Businesslike
Serious
Relaxed
Funny
Laid Back
Progressive
Calm
Authoritative
Controlling
Masterful
Resourceful
Inventive
Proactive
Problem-solving
Trustworthy
Solid
Cutting edge
Other
11. If your company were a place, where would it be?
Name of a city
12. If your company were a car, what would it be?
13. If your company were a bumper sticker, what would it say?
Keep it short
14. Your company's brand personality spectrum A
Personable and friendly
1
2
3
4
5
Corporate, professional
15. Your company's brand personality spectrum B
Spontaneous, high energy
1
2
3
4
5
Careful thinking, planning
16. Your company's brand personality spectrum C
Modern or high tech
1
2
3
4
5
Casual and traditional
17. Your company's brand personality spectrum D
Cutting edge
1
2
3
4
5
Established
18. Your company's brand personality spectrum E
Fun
1
2
3
4
5
Serious
19. Your company's brand personality spectrum F
Accessible to all
1
2
3
4
5
Upscale
20.Who are your primary consumers?
Men
1
2
3
4
5
Women
21. What age group are your primary clients or consumers?
12-17
18-24
25-34
45-54
55-64
65+
22. What level of education are your primary clients or consumers?
No College
Some College
College
Graduate School
23. How would you like consumers and prospects to perceive your brand, and where will it be presented/used?
When they see your logo, website and other marketing materials
24. What are your preferred brand colors?
Choose all that apply
Red
Orange
Yellow
Green
Blue
Purple
Brown
Black
White
Other
25. Do you have any examples of brands/logos/websites to consider?
Enter web link(s) (URLs).
26. Do you currently have a logo?
No
Yes, I will send a copy
27. Do you currently have a website?
If yes, enter the web link (URL)
27. What is your name?*
×
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