Logo design is a big part of our ever day life even if we don’t always realize it. We see logos on the grocery’s we’ve purchased, appliances in our home, vehicles we travel around, billboards and stores we pass on the way to our destinations and websites we browse throughout the day.

The logo mark is one of the most important parts of branding a company. Logos can tell your customs a lot about your company at a first glance. They are the best way for a company to build awareness, loyalty, and give customers an idea of what the company is about.

1. Keep Your Logo Simple

Since we see logos everywhere all day long it is important to keep logos simple. For example it is much easier to memorize the title of a book vs the summary on the back. The title is easier to remember because it is short, simple and in most cases describes what the book is about. There is a lot to be said about simple logos. Simple logos are easier to remember and recognize from a distance. In the long run they are more likely to create a lasting impression.

Keep Your Logo Simple

2. Always Design in Black and White First

One of the most important rules of logo design is if your logo looks good in black and white it will look better in color. Textures and colors may not always be visible when printed or applied to different mediums. Logos defendant on color or texture it will lose their recognition when printed in black and white. Deigning logos in black and white will also help keep focus on the overall design.

Design Logos in Black and White First

3. Design With Scale In Mind

In today’s world logos are placed on a wide variety of mediums from products, receipts, marketing ads, mobile apps, websites, store fronts and billboards. It is important for logos to be legible whether they are put on something as small as a chap stick container or as large as a billboard.

4. Take Time to Sketch Your Ideas

Now that we have some rules to follow get out a piece of paper, pencil, eraser and tracing paper. Even if you are terrible at drawing do your best. Sketch every logo design idea you can come up with even if it doesn’t seem like a good idea. Sketching all ideas will help clear your mind and come up with new ideas. Once several ideas have been drawn look at them and see if elements or concepts can be combined to create new versions of the logo. Tracing paper is very useful in this phase of the process. It allows you to trace an element or concept and put it over the top of other ideas to see if different ideas will work

Take Time to Sketch Your Ideas

5. Design Logos in Vector

Having a vector version of your logo ensures that it will follow the scaling rule outlined in #4. Vector is different from pixels because unlike pixels vector is mathematically calculated so that no matter how large or small your logo is it will always have smooth lines. Vector file formats are AI (Adobe Illustrator), EPS, and SVG. Whether you design your own logo or have a designer create a logo for you make sure a vector version is provided.

Create Logo in Vector

6. Use Legible Typography

Typography is an important part of logo design.  Make sure that the font(s) you choose match the demographic you are targeting. The font must be legible from a distance or when printed on a small product. Another aspect of typography is the spacing between letters. Make sure that your letters have enough spacing between them but not too much. Having the right amount of spacing increases legibility.

Use Legible Typography

Designing logos is a fun but challenging aspect of design. Good logos require a lot of  time, trial & error and strategy. Since logos are the initial face of a company having a simple, easy to read, and memorable logo will help create customer trust. Customer trust in turn results in a successful business. Following these 6 rules of logo design will put you on the path to designing a strong recognizable logo.

6 Basic Rules of Logo Design

The logo mark is one of the most important parts of branding a company. Follow these 6 simple steps to create a lasting logo.

View logos I have designed

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Logo design is a big part of our ever day life even if we don’t always realize it. We see logos on the grocery’s we’ve purchased, appliances in our home, vehicles we travel around, billboards and stores we pass on the way to our destinations and websites we browse throughout the day. The logo mark is one of the most important parts of branding a company. Logos can tell your customs a lot about your company at a first glance. They are the best way for a company to build awareness, loyalty, and give customers an idea of what the company is about. 1. Keep Your Logo Simple Since we see logos everywhere all day long it is important to keep logos simple. For example it is much easier to memorize the title of a book vs the summary on the back. The title is easier to remember because it is short, simple and in most cases describes what the book is about. There is a lot to be said about simple logos. Simple logos are easier to remember and recognize from a distance. In the long run they are more likely to create a lasting impression. 2. Always Design in Black and White First One of the most important rules of logo design is if your logo looks good in black and white it will look better in color. Textures and colors may not always be visible when printed or applied to different mediums. Logos defendant on color or texture it will lose their recognition when printed in black and white. Deigning logos in black and white will also help keep focus on the overall design. 3. Design With Scale In Mind In today’s world logos are placed on a wide variety of mediums from products, receipts, marketing ads, mobile apps, websites, store fronts and billboards. It is important for logos to be legible whether they are put on something as small as a chap stick container or as large as a billboard. 4. Take Time to Sketch Your Ideas Now that we have some rules to follow get out a piece of paper, pencil, eraser and tracing paper. Even if you are terrible at drawing do your best. Sketch every logo design idea you can come up with even if it doesn’t seem like a good idea. Sketching all ideas will help clear your mind and come up with new ideas. Once several ideas have been drawn look at them and see if elements or concepts can be combined to create new versions of the logo. Tracing paper is very useful in this phase of the process. It allows you to trace an element or concept and put it over the top of other ideas to see if different ideas will work 5. Design Logos in Vector Having a vector version of your logo ensures that it will follow the scaling rule outlined in #4. Vector is different from pixels because unlike pixels vector is mathematically calculated so that no matter how large or small your logo is it will always have smooth lines. Vector file formats are AI (Adobe Illustrator), EPS, and SVG. Whether you design your own logo or have a designer create a logo for you make sure a vector version is provided. 6. Use Legible Typography Typography is an important part of logo design.  Make sure that the font(s) you choose match the demographic you are targeting. The font must be legible from a distance or when printed on a small product. Another aspect of typography is the spacing between letters. Make sure that your letters have enough spacing between them but not too much. Having the right amount of spacing increases legibility. Designing logos is a fun but challenging aspect of design. Good logos require a lot of  time, trial & error and strategy. Since logos are the initial face of a company having a simple, easy to read, and memorable logo will help create customer trust. Customer trust in turn results in a successful business. Following these 6 rules of logo design will put you on the path to designing a strong recognizable logo. View logos I have designed [...] Read more...
Did you know that you have access to thousands of free fonts for your home decor and DIY Cricut projects? Yep! Loads of FREE fonts for personal and commercial projects can be found online that can be used for your Cricut projects! This post contains affiliate links. If you click and make a purchase, I may receive a small commission, at absolutely no extra cost to you. Read my full Disclosure Policy here. My son needed a water bottle with his name on it for school. As a result for this project I will be making a vinyl decal of his name to put on his water bottle. The Contigo water bottle used on this project can be purchased on amazon. These are awesome water bottles for kids! They come with a straw but also work without it. They are easy to clean, durable and most importantly don’t leak! As a result we don’t go very many places with out it. The font that I will be using has already been installed on my computer. If you aren’t sure where to find free fonts or how to install fonts to your computer you can follow my How to Download and Install Fonts to Your Computer tutorial. Some designers allow their fonts to be used for personal and commercial use for free while others ask you pay a small fee for commercial use. It is different for each font so please make sure you follow each font and designers rules carefully. Step by Step Instructions: Use Installed Fonts in Cricut Design Space Once the font you will be using has been installed on your computer head over to Cricut’s Design Space. Step 1 Once logged in to Cricut’s Design Space click the New Project button.   Step 2 Click on the T (text button) in the panel on the left. Step 3 Type in the text you would like to use.   Step 4 Click the font drop down on the top bar tool panel.   Step 5 A large section with a list of fonts will appear. At the top you will see 3 options. All, System, and Cricut. Click on the word system and either search for the specific font or scroll down the list of fonts installed on your computer. For this decal I will be using the font Bebas.   Step 6 After clicking on the font you will be using the text will update. This area controls the font, font style, size, letter spacing, line space, alignment, and curve can be adjusted to your liking and project. Once all the text is formatted how you want it click the ‘Make It’ button in the top right hand corner. Step 7 Connect your Cricut to your computer and outlet. Select the right size of board on the left hand side and make sure that your material is placed in the same place as the design on the mat. Next, click on the ‘Continue’ bottom in the bottom right. Step 8 Finally, set the material dial on your Cricut machine. Then push the Cricut button on your machine and let the Cricut work it’s magic!     In conclusion, knowing how to install fonts to your computer and use them in Cricut’s design space opens up a whole new world of home decor and DIY Cricut projects! The sky is the limit so have fun! What are your favorite projects to make with your Cricut? Leave a comment below! [...] Read more...