Logo design is a big part of our ever day life even if we don’t always realize it. We see logos on the grocery’s we’ve purchased, appliances in our home, vehicles we travel around, billboards and stores we pass on the way to our destinations and websites we browse throughout the day.

The logo mark is one of the most important parts of branding a company. Logos can tell your customs a lot about your company at a first glance. They are the best way for a company to build awareness, loyalty, and give customers an idea of what the company is about.

1. Keep Your Logo Simple

Since we see logos everywhere all day long it is important to keep logos simple. For example it is much easier to memorize the title of a book vs the summary on the back. The title is easier to remember because it is short, simple and in most cases describes what the book is about. There is a lot to be said about simple logos. Simple logos are easier to remember and recognize from a distance. In the long run they are more likely to create a lasting impression.

Keep Your Logo Simple

2. Always Design in Black and White First

One of the most important rules of logo design is if your logo looks good in black and white it will look better in color. Textures and colors may not always be visible when printed or applied to different mediums. Logos defendant on color or texture it will lose their recognition when printed in black and white. Deigning logos in black and white will also help keep focus on the overall design.

Design Logos in Black and White First

3. Design With Scale In Mind

In today’s world logos are placed on a wide variety of mediums from products, receipts, marketing ads, mobile apps, websites, store fronts and billboards. It is important for logos to be legible whether they are put on something as small as a chap stick container or as large as a billboard.

4. Take Time to Sketch Your Ideas

Now that we have some rules to follow get out a piece of paper, pencil, eraser and tracing paper. Even if you are terrible at drawing do your best. Sketch every logo design idea you can come up with even if it doesn’t seem like a good idea. Sketching all ideas will help clear your mind and come up with new ideas. Once several ideas have been drawn look at them and see if elements or concepts can be combined to create new versions of the logo. Tracing paper is very useful in this phase of the process. It allows you to trace an element or concept and put it over the top of other ideas to see if different ideas will work

Take Time to Sketch Your Ideas

5. Design Logos in Vector

Having a vector version of your logo ensures that it will follow the scaling rule outlined in #4. Vector is different from pixels because unlike pixels vector is mathematically calculated so that no matter how large or small your logo is it will always have smooth lines. Vector file formats are AI (Adobe Illustrator), EPS, and SVG. Whether you design your own logo or have a designer create a logo for you make sure a vector version is provided.

Create Logo in Vector

6. Use Legible Typography

Typography is an important part of logo design.  Make sure that the font(s) you choose match the demographic you are targeting. The font must be legible from a distance or when printed on a small product. Another aspect of typography is the spacing between letters. Make sure that your letters have enough spacing between them but not too much. Having the right amount of spacing increases legibility.

Use Legible Typography

Designing logos is a fun but challenging aspect of design. Good logos require a lot of  time, trial & error and strategy. Since logos are the initial face of a company having a simple, easy to read, and memorable logo will help create customer trust. Customer trust in turn results in a successful business. Following these 6 rules of logo design will put you on the path to designing a strong recognizable logo.

6 Basic Rules of Logo Design

The logo mark is one of the most important parts of branding a company. Follow these 6 simple steps to create a lasting logo.

View logos I have designed

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A few years ago my husband gave me a Cricut for Christmas. It have had so much fun with it! Consequently I have made several projects like wall decals, quotes on picture frames, stencils for painting projects and glass etching, shapes for making cards, fabric for iron on onesies, and even a felt quite book. I haven’t even touched the surface with all of the things this machine can do! It has been so much fun to plug in a SVG file and watch my Cricut cut it out perfectly! Today I want to show you how to cut an SVG file out with the Cricut design center. From my experience using SVG files has given me the best quality cuts. Since SVG files are vector based it doesn’t matter how large or small the SVG is it will always retain its quality. Step by Step Instructions Step 1: With your preferred browser open go to cricut.com/design. If you don’t already have an account please create one. Once you sign in if you are using the design center for the first time cricut.com/design will ask you if it is okay to install the software. Go ahead and follow the prompts to do so. Occasionally after you have downloaded the software it will automatically update the software after you log in. Step 2: Once you have logged in a screen with the latest cricut announcements and a list of your recent projects will come up like the image below. Click the New Project button in the top right corner or on the tile in the bottom left. Step 3: Click the Upload button in the bottom left. Like the image below. Step 4: The upload screen gives you the option of uploading an image or a pattern fill. For SVG files you want to upload an image. Click the Upload Image button. Step 5: Click on the browser button or drag a file from your computer onto the browser. The image below walks through the process of clicking the browser button. After clicking the browser button navigate to where your SVG has been saved on your computer. Click the open button on the file browser. Whether you drag your image onto the browser or use the browse button once an image has been selected the screen will automatically to go the next step. Step 6: The next screen gives you an opportunity to make sure the SVG you uploaded looks how you were expecting it to look. Go ahead and give your image a name and tags. The tags are words or short phrase that describe the SVG. After filling out that information click the Save button in the bottom right. Step 7: After the upload SVG process has been completed the upload screen will come up although this time the design that was just uploaded will be visible. Click the image(s) you would like added to your project and click the Insert Images button in the bottom right corner. Step 8: Once again you will be back to the My Project screen. Now that an SVG has been added there are several things that can be done to modify this design. To keep this tutorial simple we are going to resize the image and weld the pieces together. Resize image: To resize the image make sure the image is selected. When the image is selected there will be a blue border around it with circular buttons at each corner. In the top middle there is a section for size with options to change the width (W) and height (H). The lock button above those two options provides the option to constrain height and width proportions. Having this locked will ensure that the image you have selected doesn’t get squished. Welding the pieces. Pieces of the SVG files brought into the My Project area are handled as an individual item even multiple items are grouped together. Cricut will organize the individual shapes (or letters) individually in the next step. To solve that problem make sure the image has been selected (has a blue box around it) and click the weld button in the bottom right corner. This will ensure that the individual pieces are stuck together and the design can be cut as a design not individual pieces. The design on top has been welded while the one on the bottom has not in the screen shot below. On the right hand side the screen it will show you if the design is welded or just grouped together. Once your design has been resized to fit your project and the weld button has been selected click the Make it button in the top right. Step 9: After clicking the Make It button the Prepare Mats screen will come up next. Making sure the correct material size matches the size of the mat you will be using is important on this screen. Designs can be placed in specific spots by clicking and dragging it around the mat. Placed the image where desired click the Continue button in the bottom right. Step 10: Finally, plugin and power on your Cricut if this hasn’t already been done. Make sure that the material on this screen matches the type of material you will be using. If it is not correct turn the dial on your Cricut to the correct material. Finish by following the instructions on this page. Phew! That seems like a lot of work to cut one image! Don’t worry, with practice that process goes much quicker. The possibilities and projects are endless once you are comfortable uploading and using SVG files for your Cricut projects! Let your imagination run wild with projects you can make on your Cricut! Suggested Projects Using SVG Files A True Love Story Never Ends Simple Kitchen & Pantry Labels What projects have you recently made using your Cricut? [...] Read more...