Logo design is a big part of our ever day life even if we don’t always realize it. We see logos on the grocery’s we’ve purchased, appliances in our home, vehicles we travel around, billboards and stores we pass on the way to our destinations and websites we browse throughout the day. The logo mark is one of the most important parts of branding a company. Logos can tell your customs a lot about your company at a first glance. They are the best way for a company to build awareness, loyalty, and give customers an idea of what the company is about. 1. Keep Your Logo Simple Since we see logos everywhere all day long it is important to keep logos simple. For example it is much easier to memorize the title of a book vs the summary on the back. The title is easier to remember because it is short, simple and in most cases describes what the book is about. There is a lot to be said about simple logos. Simple logos are easier to remember and recognize from a distance. In the long run they are more likely to create a lasting impression. 2. Always Design in Black and White First One of the most important rules of logo design is if your logo looks good in black and white it will look better in color. Textures and colors may not always be visible when printed or applied to different mediums. Logos defendant on color or texture it will lose their recognition when printed in black and white. Deigning logos in black and white will also help keep focus on the overall design. 3. Design With Scale In Mind In today’s world logos are placed on a wide variety of mediums from products, receipts, marketing ads, mobile apps, websites, [...]